Volvo Penta | Taking boating to new heights

Volvo Penta wanted to raise awareness of its Assisted Docking system while reaching a younger, more adventurous audience. With Taking Boating to New Heights, the campaign shifted focus from technology to experience — showing how innovation can enable new perspectives and adventures. Building on the previous Arctic surf campaign, the story moved from waves to cliffs while keeping the same spirit of exploration. We were part of the project and responsible for the still photography. The campaign won Gold in Best Automotive at the Content Marketing Awards in London.