Prepare, Perform, Recover / Andreas Almgren
Flowlife
Full service production around Flowlifes campaign Prepare, Perform, Recover with record breaking Swedish runner Andreas Almgren. Through a series of films and in-depth interview, Flowlife shares the full cycle - one that begins long before the start line, and continues long after. The Circle of Flow.
Prepare
“Most people only see what happens on race day. But i’ts the preparation that matters - consistent, quality training and proper recovery. That’s what makes the performance possible".
Perform
“When you are in the zone, nothing else exists. You don’t worry about strategy or other runners. It’s just you, the race, and getting the most out of yourself.”
Recover
“I train twice a day, every day - and i need to be ready for each session. Training breaks the body down. Recovery is where you build it back up. Without it, training makes you worse - not better.”
Shoutout to everyone involved - Flowlife | Emelie Åkesson | Wilmer Landgren | Andreas Almgren