Lannalodge Golf Resort
Lodge Group Hotels
Full-service marketing partner for one of Sweden’s most dynamic golf destinations. Fringe has grown into the role as Lannalodge’s external marketing department, working closely with the team across strategy, content, communication, digital development and creative direction. Our role covers both the golf operation and the wider destination, with a strong focus on building awareness, driving bookings and creating a clearer brand experience across every touchpoint.
New visual identity
A major work that has been done together with Lannalodge is the foundation of a new visual identity both in video and still imagery. Creating a clearer and more modern red thread throughout the brand. Making Lannalodge stand out amongst other Swedish golf resorts.
Social Media strategy
One of the major focus areas for the work together with Lannalodge was the development and maintenance of a clear and efficient social media strategy, both paid and organic content focusing on increasing ROI.
Video content that cuts through the noise.
At Lannalodge, video has become a key part of how we communicate - both in our advertising and in building the brand. In a crowded digital landscape, moving content helps us capture attention, create emotion and bring out the personality behind Lannalodge.
Collaborations to build the brand
We created a strong strategy to build the brand together with creators and influential profiles. Hosting events such as the JO Golf Cup.
Follow for more
Explore the entire creative project by visiting Lannalodge social media accounts and website at @lannalodge and lannalodge.se